Digital Marketing & Community Manager (Social Media Manager)

Prime Hire is a full-service HR and operations solutions firm, empowering businesses to streamline people operations, enhance workforce efficiency, and scale without limits. We provide recruitment, HR consulting, and operational support services across diverse industries, delivering tailored solutions that drive growth and success.

Job Summary:
Prime Hire is recruiting a Digital Marketing & Community Manager for a premium hospitality and nightlife brand in Ikoyi, Lagos.

The role will lead the brand’s digital presence across Instagram, TikTok and Snapchat, with responsibility for content strategy, social media management, community engagement and digital campaigns.

We’re looking for someone creative, culturally aware and commercially minded who understands how to build an engaging digital presence that supports brand awareness, events, reservations and footfall.

Specs:
Location - Ikoyi, Lagos
Employment Type - Full Time
Industry - Hospitality/Lifestyle/Nightlife

Key Responsibilities:

• Develop and manage the social media strategy and content calendar across Instagram, TikTok and Snapchat.

• Plan, create, edit and publish engaging day-to-day content, including captions, stories, reels and event coverage.

• Work with photographers, videographers and other creatives to produce high-quality brand content.

• Manage comments, DMs, guest inquiries and day-to-day online community engagement.

• Develop digital campaigns supporting events, brand awareness, reservations and footfall.

• Identify relevant trends, creators, influencers and collaboration opportunities.

• Support and progressively manage paid social campaigns and campaign budgets.

• Track content and campaign performance, report on key metrics and use insights to improve strategy.

• Maintain a consistent brand voice and premium visual identity across digital channels.

• Be available for on-site content capture and real-time coverage during key operating nights and events.

• Plan, create and manage email newsletters and other direct digital communications, including campaign announcements, event updates, promotions and brand news.

• Maintain and appropriately segment Silk's email/contact database to support targeted communication and audience engagement.

• Develop strategies to convert social media followers and digital audiences into engaged community members, event attendees, reservations and returning guests.

• Support digital communication around events, partnerships, special offers, launches and other Silk initiatives.

Required Skills & Tools:

• 2–3+ years of experience in social media, digital marketing, content or community management.

• Strong portfolio demonstrating accounts, campaigns or content previously managed.

• Experience with hospitality, nightlife, entertainment, lifestyle or another visually driven consumer brand is preferred.

• Strong understanding of Instagram, TikTok and Snapchat.

• Strong content creation, copywriting and storytelling skills.

• Proficiency with Canva, CapCut or similar tools, social analytics and Meta Business Suite.

• Understanding of paid social advertising and campaign management.

• Creative, proactive, organized and commercially aware, with strong visual judgment.

• Comfortable working within a fast-paced hospitality/nightlife environment and attending key operating nights and events.

• Relevant degree preferred; strong experience and portfolio may substitute.

• Immediate availability preferred.

How To Apply:

Click the link below to complete the application form and submit your CV.
Only shortlisted candidates will be contacted.